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College-level color options

Our college-entity logos consist of specific hues of blue and red. Accurate reproduction of these colors, referred to as MSU Denver Blue and MSU Denver Red, is critical to maintaining a consistent brand image. See Brand Colors for their specific color formulas per media.

When a college-entity logo is darker than the background color on which it is displayed, it is referred to as “positive.” When the logo is lighter than the background color on which it is displayed, it is referred to as “reverse.” Within these two categories, there are both full-color and one-color options from which you may choose. The full-color options are preferred and should be displayed wherever practical. See Color Selection to determine the most appropriate logo color option for its intended display. Using MSU Denver, College of Letters, Arts and Sciences as an example, these guidelines apply to each college-entity logo.


Approved Positive Color Options

Display on white or light- to mid-value backgrounds


MSU Denver College of Letters Arts and Sciences logo full color

Full Color - Preferred

  • MSU Denver Blue
  • MSU Denver Red
  • White sihouette behind Roadrunner symbol

Display on:

  • White
  • Any light- to mid-value background

MSU Denver College of Letters Arts and Sciences logo one color

One-Color - Preferred

  • MSU Denver Blue
  • White silhouette of clear behind Roadrunner symbol

 Display on:

  • White
  • Any light- to mid-value background

MSU Denver College of Letters Arts and Sciences logo in black

One-Color - Approved

  • Black (shown)
  • Neutral Metallics
  • White silhouette or clear behind Roadrunner symbol

Display on:

  • White
  • Any light- to mid-value background


Approved Reverse Color Options

Display on black or mid- to dark-value backgrounds

 


Full-Color - Preferred

  • MSU Denver Blue
  • MSU Denver Red
  • White logotype and silhouette behind Roadrunner symbol

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Gray
  • Black or any mid- to dark-value background

MSU Denver College of Letters Arts and Sciences logo full color on variety of background colors


One-Color - Preferred

  • White

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Gray

 

 

 

 

MSU Denver College of Letters Arts and Sciences logo in white on variety of background colors


One-Color - Approved

  • White
  • Neutral Metallics

Display on:

  • Black
  • Any mid- to dark-value background

 

 

 

MSU Denver College of Letters Arts and Sciences logo in white on black and grey background


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