By featuring the college (or school) name prominently within the logo composition, each college is able to better market itself and its respective departments and programs. This level allows a focus on the school or college while maintaining the connection to the University identity.
When to use
Display college-entity logos on marketing collateral that represent the college as a whole. For department- or program-specific collateral, it is preferred to display the department (or program) logo, which displays the department name in a fixed relationship to the University logo, so as to maintain a strong tie back to the overall University.
Mentioning in text
When mentioning in text and on first reference in applications whose intended audiences may not already be familiar with the University, the University’s full name precedes the college’s (or school’s) full name. A comma separates the two. For example: “Metropolitan State University of Denver, College of Letters, Arts and Sciences” The abbreviated “MSU Denver, College of Letters, Arts and Sciences” may be used on first reference in applications whose intended audiences are likely to already be familiar with the University. Subsequent references within the same application for either first-reference scenario may omit the University prefix and simply use the college name, “College of Letters, Arts and Sciences” or its acronym “LAS.”
The logo components are in a fixed size and spatial relationship to one another. There are two formats available for use: horizontal and vertical (vertical shown). Do not resize or reposition the components within the logo. Additionally, the college (or school) name is displayed in a custom-rendered typeface. Do not typeset the college name in an attempt to re-create the logo.
Using MSU Denver, College of Letters, Arts and Sciences as an example, these guidelines apply to each college-entity logo.