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Abbreviated logo misuse

Preserving the integrity of the MSU Denver brand is paramount. A visible method of preservation is through accurate and consistent display of our Monogram logo. This practice will help reinforce its strength and continue to grow MSU Denver’s current degree of brand equity.

Shown below are just a few potential misuses of our Abbreviated logo. All attempts should be made to adhere to the guidelines stated in this document. Any misuse will ultimately diminish the current degree of brand equity and potentially jeopardize its legal protection.


 

MSU Denver abbreviated logo correct use of colorsAt right is the approved and preferred appearance of our Monogram logo.

Avoid the logo misuses below and others. If you have questions regarding correct logo use, contact Strategy, Marketing and Communications.

 

 



 


MSU Denver Logo Improper use transpose

DO NOT:

Transpose the color scheme. Only display the approved color options.
 

MSU Denver logo improper use all one color

DO NOT:

Display a one-color version other than those approved.
 

MSU Denver logo improper use tint

DO NOT:

Create a one-color version with tints to simulate the hue differences found within the two-color version.



 


MSU Denver logo improper use with red M

DO NOT:

Allow the "M" to appear in MSU Denver Red (as it does in positive logo art) on reverse applications. Always ensure the logotype appears in white on reverse applications. 


MSU Denver logo improper use white text on light color background.

DO NOT:

Allow poor visibility between the logo and its background.
 
 
 

MSU Denver logo improper use organization name arched above main logo

DO NOT:

Add graphics to the logo. Always ensure the Clear Zone is properly observed.

 

 



 


MSU Denver logo improper use symbol and words rogue format

DO NOT:

Create new logo formats. Only display the approved formats.


MSU Denver logo improper use stretched horizontally

DO NOT:

Horizontally stretch th logo in an attempt to fit within specific display areas. Always use one of the three approved format options.


MSU Denver logo improper use stretched vertically

DO NOT:

Vertically stretch the logo in an attempt to fit within specific display areas. Always use on of the three approved format options.

 



 


MSU Denver logo improper use no logo symbol above words

DO NOT:

Display the logotype component as a stand-alone graphics. The logo must appear in tact with both Roadrunner symbol and logotype locked together.


MSU Denver logo improper use Denver written in different font

DO NOT:

Typeset the logotype in an attempt to simulate it. The logotype is custom-rendered and should not be altered.


MSU Denver logo improper use drop shadow

DO NOT:

Create special effects with the logo. Effects such as drop shadows impede legibility and diminish the logo's integrity.


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