Skip to main content Skip to main content

Abbreviated logo color options

Our Abbreviated logo consists of specific hues of blue and red. Accurate reproduction of these colors, referred to as MSU Denver Blue and MSU Denver Red, is critical to maintaining a consistent brand image.

When the Abbreviated logo is darker than the background color on which it is displayed, it is referred to as “positive.” When the logo is lighter than the background color on which it is displayed, it is referred to as “reverse.” Within these two categories, there are full-color and one-color options from which you may choose. The preference is to display the full-color version wherever practical. Often, only one color is permitted or practical. In these instances, the preference is to display the one-color version that utilizes MSU Denver background colors. If this is not a practical option, then the one-color black on any light- to mid-value background (or white on any mid- to dark-value background) is approved. See Color Selection to determine the most appropriate logo color option for its intended display.


Approved Positive Color Options

Display on white or light- to mid-value backgrounds.

 


MSU Denver abbreviated logo in full color

Full Color - Preferred

  • MSU Denver Blue
  • MSU Denver Red
  • White sihouette behind Roadrunner symbol

Display on:

  • White
  • Any light- to mid-value background

MSU Denver abbreviated logo showing proper use of one color

One-Color - Preferred

  • MSU Denver Blue
  • White silhouette of clear behind Roadrunner symbol

 Display on:

  • White
  • Any light- to mid-value background

MSU Denver abbreviated logo showing black logo color option

One-Color - Approved

  • Black (shown)
  • Neutral Metallics
  • White silhouette or clear behind Roadrunner symbol

Display on:

  • White
  • Any light- to mid-value background


Approved Reverse Color Options

Display on black or mid- to dark-value backgrounds

 


Full-Color - Preferred

  • MSU Denver Blue
  • MSU Denver Red
  • White logotype and silhouette behind Roadrunner symbol

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Gray
  • Black or any mid- to dark-value background

MSU Denver abbreviated logo showing different color options


One-Color - Preferred

  • White

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Gray

 

 

 

 

MSU Denver abbreviated logo white logo on different color backgrounds


One-Color - Approved

  • White
  • Neutral Metallics

Display on:

  • Black
  • Any mid- to dark-value background

 

 

 

 

MSU Denver abbreviated logo showing white logo on black backgrounds.


Edit this page