The University’s Brand Architecture creates a logo hierarchy for MSU Denver entities. This hierarchy ensures the strength of the MSU Denver brand by positioning departments and other units in a subsidiary role to the overall brand. This allows departments and other units to ride the coattails of the larger brand while being clear to the public, which will interact with several University entities. The first diagram below shows the relationships in the logo hierarchy. The table below that describes the appropriate use of each logo.
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University logo (parent)
The University logo should be displayed on collateral that represents the University as a whole. Additionally, any touchpoint whose intended audiences are those not likely to already be familiar with the University should display this full-name brand identity.
The University Seal is reserved for Board of Trustees official communications and official University documents, such as: diplomas, certificates, transcripts and Commencement-ceremony collateral.
The abbreviated logo may be displayed on a wide range of applications, including but not limited to: facility signage, marketing collateral, informal (or casual) merchandise such as T-shirts, coffee mugs, tchotchkes, athletics-related items and a multitude of other branded touchpoints.
The MSU Denver Roadrunner Symbol (the Symbol), in limited instances and with approval from Strategy, Marketing and Communications, may be displayed as a stand-alone graphic identifier. These instances typically include display on athletics apparel and informal merchandise.
Affinity entities are those whose high-level initiatives serve to advance the University as a whole in internal and external communities.
Affinity entities may be displayed on collateral that is specific to marketing efforts such as PowerPoint®, invitations, email headers and other materials.
University Support entities
Display University Support entity logos on collateral that is specific to their service or function.
Display Satellite Location logos on collateral that is specific to its location.
Display College-Level logos on marketing collateral that represents the college as a whole. For department- or program-specific collateral, it is preferred to display the Department-Level (or Program-Level) logo, which displays the department name in a fixed relationship to the University logo, so as to maintain a strong tie back to the overall University.
Department and Program entities
Display Department- and Program-Level logos on respective marketing collateral that represents their department or program.
Athletics entities are allowed unique branding to represent the team spirit of the University. As opposed to other MSU Denver logos, Roadrunners and the Roadrunner Symbol are given prominence over the University name to allow Athletics entities a more informal appearance.
Industry-positioned entities are unique centers and/or programs offered through the University, therefore meriting their own custom branding. Each entity is assessed on a case-by-case basis to ensure that its brand identity is expressed accurately and to positively represent MSU Denver's commitment to its surrounding communities.
Partner/Co-brand entities, from both private and public sectors, are represented with combined branding from MSU Denver and its partner. Partner/Co-brand entity logos may visually depict equal partnership, partner lead, MSU Denver lead or both partners supporting a third Feature entity.