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Institutional colors

Our University’s brand colors, referred to as MSU Denver Blue, MSU Denver Red and MSU Denver Gray, are specific hues and compose our Primary Color Palette. These colors should be matched as closely as practical. From print to paint and from web to wearables, MSU Denver Blue, Red and Gray each have a corresponding PANTONE® ink-color formula from which other reproduction methods (such as CMYK for four-color process print, RGB for web, vinyl film for signage and thread for embroidery) should match as closely as practical. Their respective PANTONE®, CMYK and RGB equivalents are indicated in the diagram below.


 


Primary Color Palette

Note: PANTONE® is a registered trademark of Pantone Inc. The colors throughout this document may not match PANTONE. Refer to the current PANTONE Color Formula Guide for accurate hue and density match.


 

MSU Denver Blue

 

PANTONE®
295 Blue 
_________
CMYK
100 C
57 M
0 Y
40 K
_________ 
RGB
0 R
68 G
124 B

Web Hex:
00447c

MSU Denver Red

 

PANTONE®
193 Red 
_________
CMYK
0 C
100 M
66 Y
13 K
_________ 
RGB
209 R
18 G
66 B

Web Hex:
d11242

MSU Denver Gray

 

PANTONE®
Cool Gray 11 
_________
CMYK
0 C
2 M
0 Y
68 K
_________ 
RGB
113 R
112 G
115 B

Web Hex:
717073

 

 

 

 

 

 

 

 

 

 

 


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