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Marketing Department

Open for Business   Sales Certificate   Student Marketing Association

Professor Duber-Smith in class ‌‌

Marketing is an important part of the School of Business and much more than just selling products and developing advertising campaigns. It is a discipline that requires study and also the primary function that dictates and drives overall business strategy. Professional marketer not only determine what kinds of products and services to offer, but also how they are to be priced, distributed, and promoted to consumers.

Effective marketing is critical for the long-term success of any business organization because this function insures that the firm attracts, retains, and grows customers by creating, delivering and communicating superior customer value. Because every organization in every industry has a marketing function, career opportunities for graduates are plentiful.

Whether you are interested in planning and strategy, creating/implementing promotional campaigns, selling, the people side of marketing, numerical analysis, or any combination of areas, you can develop a foundation for a lifetime of success through the Metro State Marketing Program.

"Employment of advertising, marketing, promotions, public relations, and sales managers are expected to increase faster than the average for all occupations through 2014." - US Dept of Labor