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Marketing Introduction

Open for Business Sport Sales Workshop Rocky Mountain Product Camp Student Marketing Association


Marketing is an important part of the School of Business and much more than just selling products and developing advertising campaigns. It is a discipline that requires study and also the primary function that dictates and drives overall business strategy. Professional marketer not only determine what kinds of products and services to offer, but also how they are to be priced, distributed, and promoted to consumers.

Effective marketing is critical for the long-term success of any business organization because this function insures that the firm attracts, retains, and grows customers by creating, delivering and communicating superior customer value. Because every organization in every industry has a marketing function, career opportunities for graduates are plentiful.

Whether you are interested in planning and strategy, creating/implementing promotional campaigns, selling, the people side of marketing, numerical analysis, or any combination of areas, you can develop a foundation for a lifetime of success through the Metro State Marketing Program.

"Employment of advertising, marketing, promotions, public relations, and sales managers are expected to increase faster than the average for all occupations through 2014." - US Dept of Labor

Sales Certificate

The Sales Certificate offers marketing majors, students of all other majors and returning students (seeking professional/continued education) an opportunity to add a Sales component to their degree program. 

Required Courses:

  • MKT 3000 - Principles of Marketing
  • MKT 3160 - Sales Management
  • MKT 3250 - Personal Selling
  • MKT 4250 - Advanced Selling

Subtotal: 12

Plus 6 elective credit hours:

Choose 6 credit hours selected from the list of approved electives.  See the Program Director for the current list of electives.

Subtotal: 6

Total Credit Hours for the Sales Certificate Requirement: 18

An internship is recommended for those students who have limited sales experience.

Eighteen credit hours of upper-division marketing courses are required; twelve credit hours must be completed at MSU Denver.  Each course must be completed with a grade of “C” or better.