Skip to main content

Explore Infinite Career Possibilities With a Degree in Marketing

Marketing professor Darrin Duber-Smith

Every business or organization exists because they have something to sell, whether that’s a product, service, or even a cause or way of thinking. But “selling” means different things to different people, which is where marketing comes in. Become a part of this exciting and nuanced field with a marketing degree from Metropolitan State University of Denver.

Why Major in Marketing?

Marketing involves much more than just developing promotional campaigns. While that’s often part of it, marketing is a core business function, helping to shape and execute business strategy and drive overall success. You’ll be at the forefront, putting your creativity to work to not only inspire great ideas, but also inspire yourself.

And because nearly every business or organization has a marketing function—in addition to advertising agencies, consultancies, and PR firms who are devoted strictly to this kind of work—you’ll find that your career opportunities are seemingly endless.

What is the MSU Denver Marketing Degree Program Like?

Our degree program is offered through our Department of Marketing, which is housed within the College of Business.

We keep classes small to help facilitate regular interaction with your professors and your peers. This approach complements our curriculum, too.

Our courses provide a combination of conceptual and applied learning experiences. You’ll get a chance to work with Denver-area businesses on their current marketing issues and problems by creating marketing plans, advertising campaigns, and market research studies. You’ll also hear from a variety of marketing speakers from the local business community.

Contact us to learn more about a degree from the Department of Marketing at MSU Denver.

What Can I Do With This Degree?

Marketing is a profession that touches nearly every industry. Here are a few marketing-related disciplines you can pursue:

• Advertising
• Consumer behavior research
• Media buying
• Public relations
• Brand management and strategy
• Sales and retail
• Sports marketing
• Market research

Tops in Sales Education

MSU Denver has been named one of the “Top Universities for Professional Sales Education” for 2015 by the Sales Education Foundation (SEF) — the only Colorado university to receive this recognition and one of fewer than 100 institutions nationally.