By Donna Fowler
A Strategic Enrollment Management Committee has been formed to support the enrollment and retention goals in MSU Denver�s Strategic Plan, 2012-17: A Time of Transformation, and the University�s approved Performance Contract with the Colorado Commission on Higher Education.
�The shifting demographics in Colorado will lead to more competition for students,� says Vicki Golich, provost and vice president of academic and student affairs. �Other institutions, both in- and out-of-state, will compete for students.�
The SEM committee�s four goals are to:
1. Develop the infrastructure to support the delivery of quality academics in a mission-driven, student-centric environment.
2. Recruit: Attract a diverse pool of applicants, admitted and enrolled students from the seven-county metro area and beyond.
3. Retain: By 2017, increase student retention for first-time, full-time freshmen to 75 percent (up 9 points) and for full-time transfers to 85 percent (up 11 points). For first-time part-time students the goal is to increase retention to 70 percent (up 19 points).
4. Graduate: By 2017, increase the first-time full-time freshman and transfer student six-year graduation rates to 44 percent (up 23 points) and to 60 percent (up 16 points), respectively.
To create a feasible strategic enrollment plan, the SEM committee will develop and implement a student recruitment marketing strategy based on an analysis of data from the Western Interstate Commission for Higher Education (WICHE) and others regarding demographics relevant to the MSU Denver student population.
Associate Vice President of Enrollment Management Judi Diaz Bonacquisti is the committee chair. The members are:
� Director of Institutional Research Ellen Boswell
� Dean of the School of Letters, Arts and Sciences Joan Foster
� Dean of the School of Professional Studies Sandra Haynes
� AVP for Student Success Randy Hyman
� Alumni Association Executive Director Mark Jastorff
� Associate to the President for Marketing and Communications/Chief of Staff Cathy Lucas
� AVP for Administration and Finance/Controller George Middlemist
� Interim Director of Enrollment Data Tina Moses
� Dean of the School of Business Ann Murphy�In the short term, the committee will discuss the enrollment-related practices/policies that are currently in place to support the Strategic Plan for next fall,� Diaz Bonacquisti says. �Longer term, we�ll establish our enrollment priorities for the next five years and create a full Strategic Enrollment Management Plan
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